Do you have strong opinions about the latest Calvin Klein collection? Are you looking to show off your custom sewing templates? Or do you maybe just wanna rant about how merino wool is far superior to all other kinds? If so, starting a fashion blog might be the best way to do it. Although it may seem like blogs have been superseded by newer forms of social media, there are still many audiences out there who prefer the written word. That means that now is as good of a time as ever to start a fashion blog! Here’s how you can do it.
Pick a Platform
Whenever you’re starting any kind of blog, you’re going to want to look at the different platforms that are available to you. Each one is inevitably going to have its own pros and cons, so you will just have to find the one that works best for you. Tumblr, Wordpress, Wix, and many other options exist, and each one is very different. We recommend trying out the platforms that seem most interesting to you. You should also briefly browse similar blogs across different platforms to see how well they perform on each. For instance, you may find that your kind of fashion blog gets more views on Tumblr than it does on Wordpress. As they say: the medium is the message.
Decide on a niche
Once you’ve got your platform decided, you should pick your niche. Knowing that you want to blog about fashion is already a good start, but you need to get more specific. Are you going to focus on women’s footwear? Or will you only be looking at haute couture pieces? Additionally, you should think about your angle. What unique observations can you add? Will you be focusing on pictures, or will you be writing essays about fashion? Having a niche like this will act as a roadmap for your blog and will allow you to be unique and interesting for your readers. One word of caution, though: don’t be so specific that it will limit your creativity.
Once you’ve got your platform decided, you should pick your niche. Knowing that you want to blog about fashion is already a good start, but you need to get more specific. Are you going to focus on women’s footwear? Or will you only be looking at haute couture pieces? Additionally, you should think about your angle. What unique observations can you add? Will you be focusing on pictures, or will you be writing essays about fashion? Having a niche like this will act as a roadmap for your blog and will allow you to be unique and interesting for your readers. One word of caution, though: don’t be so specific that it will limit your creativity.
Make a Unique Name
In the blogging world, your name is everything. If your blog doesn’t have a cool and eye-catching name, readers won’t want to click on it. Your content can be incredible, but it doesn’t matter if no one clicks on your site in the first place. There are lots of avenues to go down here, but one tried-and-true strategy is to look at other successful fashion blogs and model after them. No matter what you do, though, it’s wise to be creative and original. Take inspiration from others, but don’t imitate. And when in doubt, just try out a pun. Who doesn’t like pun-based names?
Construct a beautiful blog
You can’t successfully blog about fashion if you don’t have a good eye for aesthetics, and most of your readers are going to pay very close attention as to whether or not your blog actually looks good or not. If they see that you have clashing colors and an ugly layout, they won’t think that your fashion commentary is worth reading. With that in mind, it’s critical to make sure that your blog looks as good as possible. Most blogging platforms have many different themes that you can pick from, so choose one that fits your style and customize it to your liking.
You can’t successfully blog about fashion if you don’t have a good eye for aesthetics, and most of your readers are going to pay very close attention as to whether or not your blog actually looks good or not. If they see that you have clashing colors and an ugly layout, they won’t think that your fashion commentary is worth reading. With that in mind, it’s critical to make sure that your blog looks as good as possible. Most blogging platforms have many different themes that you can pick from, so choose one that fits your style and customize it to your liking.
Get Eyes on Your Content
Once you have everything set up, you’re ready to start writing. But many bloggers fail to realize that the whole vocation of blogging is a lot less satisfying if you are just typing into the void. You need readers to make the whole thing worthwhile! Unfortunately, that’s much easier said than done. But there are ways to get more eyes on your content. Focusing on SEO is a must, and many platforms have built in SEO tool kits you can use to your advantage. Networking with other bloggers also works; you can even write guest posts for other blogs that will bring in new readers to your own.
